The literal sense of the ‘Halal’ Arabic term is allowable. It is used as described in the Koran in relation to food and drinks that are acceptable for Muslims under Islamic Law. It sets out rules defining what food should be eaten as well as the method of preparation, mainly covering meat products and animal tissue. The Islamic way of slaughtering animals, for instance, involves killing the windpipe, carotid artery and jugular vein with a cut. To learn more about the halal certification in canada
Muslim customers are now contributing to a rising demand for high quality and diverse halal foods. Halal certification is a challenge for the global Muslim population of 1.6 billion since many Muslims live in non-Muslim majority countries where Halal-certified food is often difficult to find or where the certification’s validity may be doubtful.
Potential for Growth
What is driving the rapid growth in the demand for halal food?
Rise in population of Muslims
Muslims actually make up about a quarter (23.2 per cent) of the global population, according to research published in 2015. In addition, the study notes that the growth in the Muslim population is attributed to a younger demographic – many Muslims live in low-medium-age countries such as Indonesia, India and Pakistan – and ongoing improvements in infant mortality rates. Food service chains such as KFC and Nando’s now have halal outlets with the rise of the Muslim customer, while Pizza Express uses halal chicken and supermarkets in Europe stock up on frozen halal foods.
Higher disposable sales
The demand for new and differentiated Halal food is fuelled by rising income levels among the Muslim population. A increasing Muslim population and economic growth in nations with significant Muslim populations make this a lucrative segment to invest in. The combined disposable income of an American Muslim, for example, amounted to USD98 billion in 2012.