Fact 1: No unified methodology for SEO exists. Wikipedia actually describes SEO as a mechanism for enhancing traffic from SERPs to a site. HOW they do it, of course, is the real issue and triggers the debates. Click here to find out more about seo web
Fact 2: An SEO campaign ‘s effectiveness depends on the layout of the site, content of the site, keywords, methodology used, and how popular the site is. For any random keyword, a site can not simply rank. Also, SEO is not voodoo. It is logic, problem solving, and mixed together with Web marketing. If your site doesn’t provide users with any value, it probably won’t rank.
Fact 3: Some ‘SEOs’ do optimization of search engines and some do manipulation of search engines. All is sold as SEO, of course. Unethical optimization is often short term (usually ends in a banned domain name) and produces outcomes at any cost. Ethical optimization opens the search engines to the web and offers long-term advantages.
Fact 4: Whether your site gets any rankings or not, most SEO companies get paid. This is, sadly, the case with the industry. A, B, and C are introduced by most SEO companies and they move on to the next customer. The site is, ideally, ranked. When they don’t, they still get more buyers.
Fact 5: Most SEO companies use both ethical and unethical inbound connection strategies. It is very popular for SEO companies to purchase bulk links from India, links to spam / scraper websites, or sell massive directory submission packages to maximise profits. In order to compensate for the poor quality of the site optimization, it is also normal for SEO companies to position significant amounts of the contract into inbound links.
I don’t think that characterising the industry as a whole is rational without finding out what’s wrong with it and how it can be solved by SEO companies. So, how can we decide precisely what is good and bad about the sector